CPU2, LLC

www.cpu2.com
Continuity fulfillment and customer care solutions for consumer direct marketers


Doug Engebrethson
Senior Vice President of Sales
800-379-9664 Ext. 255
dengebrethson@cpu2.com

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Clients and Product Categories

CPU2 is proud to have a well-established and reputable list of clients in the following industry/product categories:

• Cosmetics & Personal Care
• Nutrition & Nutraceuticals
• DRTV
• Publishing
• Packaging
• Retail
• Multimedia replication & distribution

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Features & Functions

CPU2 specializes in continuity fulfillment and customer care solutions for consumer direct marketers. We place the consumer at the heart of our solutions and provide them with the flexibility and control they need to remain loyal customers. As savvy marketers know, this loyalty is what makes club/continuity programs successful, and CPU2 was built to help marketers increase customer loyalty, increasing their lifetime value to you, the direct marketer.

Flexible systems, continuous innovation and great people have been the engine driving our success for 30 years. We created our Custom*Continuity™ OMS tools to revolutionize club/continuity fulfillment programs by putting customers squarely in the driver’s seat and keeping them satisfied for a lifetime relationship with your company.

In addition to our Custom*Continuity™ order management tools, CPU2 offers a comprehensive suite of solutions to help you create added value and customer loyalty:

• Plus+Sales™ for increased up-sell and save-the-sale capabilities
• Selective Insertion→™ for highly targeted and personal communications with your customers
• Freight$ave™ featuring bi-coastal distribution & warehousing for postal efficiencies
• Custom packaging & kitting

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Case Study

Winsor Pilates by Guthy-Renker Corporation

Overview

• Guthy-Renker created program to promote Winsor Pilates Exercise program
• CPU2 asked to provide cost savings and brand continuity while ramping program very quickly

Program Description

• Maximize revenue per call by increasing conversion rates
• Handle all customer facing services and move huge volumes of product very rapidly
• Deliver back-end services and single point of customer contact

Results

• Contact Center achieved expected conversion rates
• Winsor Pilates went from a test to a $60 Million program in less than one year
• Customer care agents decreased the rate of returns
• Just-in-time inventory saved costs and provided flexibility
• Custom packaging increased perceived value and brand identity
• Efficient returns processing and refurbishment increased ROI