Morse Data Corporation

InOrder
www.morsedata.com
Categories: E-Commerce, Catalog Management, Publishing & Third Party Fulfillment

Sales
Morse Data Corporation
10 Second St.
Dover, NH 03820
888-667-7332
sales@morsedata.com

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Current Customer Information:

InOrder is utilized by dozens of companies - ranging from Automotive Parts & Supplies to Personalized Apparel. Please contact us for our complete listing or a customer list for your specific industry.

Blood's Hammock Groves (Specialty Foods & Gifts)
Jann's Netcraft ( Sports & Outdoors)
Coggins Promotional Advertising (Third Party Fulfillment)
East-West Export Books (Books & Magazines)
Lancaster Archery Supply (Sports & Outdoors)
Fulfillment Works (Third Party Fulfillment)
Hope Publishing (Books & Magazines)
My Grandma's of New England (Specialty Foods & Gifts)
Production Advantage (Specialty Electronics)
Ship-Right Solutions (Third Party Fulfillment)

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Case Study:

Lancaster Archery Supply hits a bull’s-eye with InOrder

InOrder order management software from Morse Data is a great fit with Lancaster Archery Supply, Lancaster, PA. With their focus on multi-channel merchants, InOrder provides for all order entry points, providing real-time sales, inventory, marketing, and financial information to and from every department, allowing the company to operate as a whole.

For example, Trueflight Feathers, item number 5200004, are used to aerodynamically stabilize arrows. They come in multiple colorations, in three different lengths, nine distinct colors, two different quantity sets-just one of over 8,000 item numbers representing over 40,000 items at Lancaster Archery Supply.

A true tracking and inventory control nightmare.

With InOrder’s exclusive inventory management capability Dimensions™, Lancaster Archery is able to manage and work with a vast amount of item variations. From purchasing to receiving and ultimately sales, each item is accurately accounted for and easy to work with.

Lancaster Archery is the largest archery products distributor in the United States with worldwide distribution. Lancaster Archery also has one of the largest pro shops in the country. They sell through their traditional brick-and-mortar store, via their catalog, call center, as well as on-line via their website, www.lancasterarchery.com.
Eric Eschbach, Inventory Control Specialist said, “We were looking for a software product that could manage that nuance of our business and keep our inventory up to date, moment by moment. Additionally we have a retail store, a catalog, and a website. Orders come in as call-in, web orders, mail order, as well as walk- in. So we needed software to work through all those channels. And handle our direct marketing. InOrder is able to do all of that.”

Lancaster Archery performed a complete upgrade-new operating system, new hardware, new software-InOrder. Eric describes it as, “Quite a revolution. Took the roughest road we could. However, once we got past the initial rough patch, we’ve been selling pretty smoothly for the past year.”

“I feel Morse Data was really responsive during the implementation. When I gave them a call-and there were times I called almost in a panic-I’d say I’ve got this issue right now, and they would respond immediately. They don’t put you in a queue and say they’ll call you back. When we’ve had problems, they’ve cleared their deck and focused on that problem.”

Running the Web Shopping, CRM, Accounts Receivable, Accounts Payable, Purchase Order, and Marketing modules, Lancaster Archery is now able to take advantage of the depth of InOrder options. “We are beginning to realize the potential of how InOrder is going to help us grow and keep track of things. Like through promotions and promotions codes. We never really did that before. Now we can see where our marketing is being the most effective. There are a ton of options under each module – it’s amazing.”

InOrder’s complete end-to-end solution has a depth of options that support continued growth. The combination of ease-of-use and Morse Data’s uncompromising support make InOrder the perfect partner for Lancaster Archery.

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Current System Application Features and Functions:
InOrder is Morse Data’s flagship product and is our third generation Enterprise system. Released in 2001 and currently on its 5th version, InOrder remains a continually state-of-the-art solution.

InOrder is a complete end-to-end solution. We are a client server application, utilizing Microsoft SQL Server 2005. InOrder is modular, with the customer selecting the desired features to meet their current business needs, while maintaining the ability to add features when the need arises.

Our current list of modules after our base system of inventory management & order processing are, Real-time Web Shopping, Marketing, List Management, CRM W/phone integration, Warehouse Management, Accounts Payable, Accounts Receivable, Purchase Orders, Commissions, Royalties, Subscriptions and Point of Sale.

Some of InOrder’s additional features include Kit creation, Item Personalization, Real-time credit card & e-check processing, Continuity order processing, Gift cards, Gift certificates, Affiliate programs, multi-currency & exchange rates, multi-language and more.

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